About Us
The original idea for a baby planning service was born in Brazil together with my best friend, Viviane Paulucci, and we agreed to start a service to help pregnant women. Today we have Projetobb in Brazil, but fate sent me back to the U.S. and now my life is in New York. I kept my plans alive, received the certification from IABPP and went on to study the needs for this kind of service for American mothers-to-be. NYC Baby Planner is the result. Working with women during pregnancy gives us great pleasure. To participate in and facilitate the welcoming of a newborn is priceless.
Ana Anselmo is married and loves children. After more than 20 years in corporate marketing, include toy companies such as Mattel, she has running NYC Baby Planner since 2009.
Viviane Paulucci is married and a mother of two. After more than 15 years in the advertisement market, she is running our company, Projectobb in Brazil/Sao Paulo.